What are cookies?
Cookies are understood as IT data, in particular text files, stored in users' end devices intended for the use of websites. These files allow to recognize the user's device and properly display the website tailored to his individual preferences. Cookies usually contain the name of the website they come from, the storage time on the end device and a unique number.
Cookies are used to adapt the content of websites to the user's preferences and to optimize the use of websites. They are also used to create anonymous, aggregated statistics that help to understand how the user uses websites, which allows improving their structure and content, excluding personal user identification.
What cookies do we use?
Cookies can be distinguished in detail due to:
A. THE NECESSITY OF THE PROVISION OF THE SERVICE
Necessary – they are absolutely necessary for the proper functioning of the website or the functionalities that the user wants to use.
Functional – they are important for the operation of the website:
- they are used to enrich the functionality of the website, without them the website will work properly, but it will not be adjusted to the user's preferences,
- they are used to ensure a high level of website functionality, without the settings saved in cookies, the level of website functionality may decrease, but should not prevent the full use of it,
- they serve very important website functionalities, blocking them will result in the selected functions not working properly.
Business – enable the implementation of the business model on the basis of which the website is made available, blocking them will not make the entire functionality of the website unavailable, but may reduce the level of service provision due to the inability of the website owner to realize revenues subsidizing the operation of the website. This category includes, for example, advertising cookies.
B. TIME, WHICH COOKIES WILL BE PLACED IN THE USER END DEVICE
Temporary cookies (session cookies) – cookies placed for the duration of the browser (session) use, are deleted after its closing.
Persistent cookies – they are not deleted after closing the browser and remain in the user's device for a specified period of time or without a validity period, depending on the settings of the website owner.
C. ORIGIN - THE ADMINISTRATOR OF THE SITE, WHO MANAGES COOKIES
Own cookies (first party cookies) – cookies placed directly by the owner of the website that has been visited.
Third-party cookies – cookies placed by external entities, the website components of which were triggered by the website owner.
D. THE PURPOSE FOR WHICH THEY ARE USED
Website configuration – they allow you to set functions and services on the website.
Security and reliability of the website – they enable verification of authenticity and optimization of website performance.
Authentication – they enable information when the user is logged in, thanks to which the website can show relevant information and functions.
Session status – they allow you to save information about how users use the website. They may refer to the most visited pages or possible error messages displayed on some pages. Cookies used to save the so-called "Session state" help to improve services and enhance the browsing experience.
Processes – they enable efficient operation of the website itself and the functions available on it.
Ads– they allow you to display ads that are more interesting for users and at the same time more valuable for publishers and advertisers, personalize ads, they can also be used to display ads outside the pages of the website (domain).
Location – they allow to adjust the displayed information to the user's location.
Analyzes and research, audience audit – they enable website owners to better understand the preferences of their users and, through analysis, to improve and develop products and services. Typically, the website owner or research company collects information anonymously and processes data on trends without identifying the personal data of individual users.
E. INTERFERENCE IN THE USER'S PRIVACY
Harmless – Includes cookies:
- necessary for the proper operation of the website,
- necessary to enable the functionality of the website, but their operation has nothing to do with user tracking.
Investigating – used to track users, however, they do not include information that identifies the data of a specific user.
Do cookies contain personal data?
Personal data collected using "cookies" may be collected only in order to perform specific functions for the user. Such data is encrypted in a way that prevents access by unauthorized persons.
By default, the software used for browsing websites allows by default to place "cookies" on the end device. These settings can be changed in such a way as to block the automatic handling of "cookies" in the web browser settings or to inform about their every transfer to the user's device. Detailed information on the possibilities and methods of handling "cookies" is available in the software (web browser) settings. Limiting the use of "cookies" may affect some of the functionalities available on the website